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- Title
Estilos de vida en millennials (milénicos). Estudio en dos zonas gastronómicas de Cali (Colombia).
- Authors
Daza Escobar, Carolina; Varón Rojas, Diego Hernán
- Abstract
This article aims to analyze the lifestyles of young consumers in the gastronomic sector, in two of the representative areas of the city of Cali (Colombia). This analysis was based on the theoretical argumentation on the cultural environment proposed by the Valle del Cauca humanist Fernando Cruz-Kronfly, in dialogue with representative authors of marketing. Methodologically, participant observation and in-depth interviews were obtained, carried out with young consumers who are between 18 and 30 years old. With the data collected, it became necessary to divide millennials into three categories. With increasing age, lifestyles and tastes change, what is particular is that certain elements of identity are preserved.
- Subjects
CALI (Colombia); YOUNG consumers; PARTICIPANT observation; HUMANISTS; ACQUISITION of data; TASTE
- Publication
Boletin de Antropologia, 2022, Vol 37, Issue 63, p186
- ISSN
0120-2510
- Publication type
Article
- DOI
10.17533/udea.boan.v37n63a9