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- Title
Identidad e imagen en Justo Villafañe.
- Authors
MARCÓ, DIÓGENES D. MAYOL
- Abstract
After reading the first two chapters of Justo Villafañe's book Imagen positiva, we asked ourselves several questions concerning the possible equivalence between the notion of identity and the following three variables: behavior, culture, and corporate personality; the functional, organizational, and intentional images put forward by the author; and the author's presentation of corporate image as a gestalt synthesis of sorts. With the previous questions in mind, we went once more through the Spanish professor's sketch of the relationship between identity and corporate image.
- Subjects
ORGANIZATIONAL behavior; CORPORATE image; IMAGEN positiva (Book); VILLAFANE, Justo; GESTALT psychology
- Publication
Signo y Pensamiento, 2010, Vol 29, Issue 57, p506
- ISSN
0120-4823
- Publication type
Article