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- Title
The Beauty Myth and Female Consumers: The Controversial Role of Advertising.
- Authors
Stephens, Debra Lynn; Hill, Ronald Paul
- Abstract
Discusses existing advertising research that gives rise to some important propositions regarding the nature of the link between advertising and body dissatisfaction. Statistics on the number of women and men in the United States who are suffering from eating disorders; Advertising and chronic dieting; The American Anorexia and Bulimia Association.
- Subjects
ADVERTISING &; psychology; BODY image; EATING disorders; PSYCHOLOGY
- Publication
Journal of Consumer Affairs, 1994, Vol 28, Issue 1, p137
- ISSN
0022-0078
- Publication type
Article
- DOI
10.1111/j.1745-6606.1994.tb00819.x