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- Title
COBERTURA MEDIÁTICA DE LA PROHIBICIÓN DE LAS CORRIDAS DE TOROS EN CATALUÑA A TRAVÉS DE UN ANÁLISIS MULTIVARIANTE HJ-BIPLOT.
- Authors
URCHAGA LITAGO, JOSÉ DAVID; CARBALL A RIVAS, NOA MARÍA; GARCÍA GONZÁLEZ, AURORA
- Abstract
We present the HJ-BIPLOT multivariate procedure that allows the simultaneous visualization of variables and cases. This technique has already been used in other contexts such as Medicine, Psychology or Geology within data mining statistics (Big Data). It shows its usefulness in the field of communication with the addition of qualitative material. To this end, we analyze the media coverage of the Catalan Parliament's ban on bullfights (national, Catalan and Salamanca press). We analyzed 650 units, from different journalistic dimensions: sources, focus (for or against), quality, frames and given importance. By similarity, the newspapers form three groups: El País and the Catalan newspapers; the newspapers of Salamanca, and in a third group, the national ABC and El Mundo. It shows the existence of dimensions in the journalistic content: position in favor and position against prohibition, frames (culture, freedom, nationalism), plurality of sources and presence of the genre of opinion.
- Publication
Revista Prisma Social, 2017, Issue 19, p450
- ISSN
1989-3469
- Publication type
Article