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- Title
PENINGKATAN KUALITAS KONTEN PADA MEDIA SOSIAL SEKOLAH SEBAGAI SARANA PROMOSI DAN BRANDING SEKOLAH DI SURABAYA.
- Authors
Nuzulita, Nania; Purwanti, Endah; Taufik; Rosyidan, Fikri Yoma; Firdausi, Fahira; Arrasyid, Novia Nurhasanah; Husna, Oktavia Intifada
- Abstract
Social media is an online media where users can participate, share, and create various content without being limited by space and time. Social media can be integrated with various lines and used to disseminate various relevant content according to the target in the community and also for the benefit of achieving the vision, mission, and goals of the organization. AL-Irsyad Education Foundation (YPAS) is the largest private school education foundation in the North Surabaya area. The levels of education covered by YPAS are Play Group education, Kindergarten, Elementary School, Junior High School, Senior High School, and Vocational High School in the field of nursing. The programs and achievements of YPAS have not been optimally utilized as part of the promotion and branding of the school to the wider community. Content quality training as a means of promotion and school branding can be a solution to these problems. The training includes training in the basic concepts of branding in schools as well as training in creating interesting and informative content as a means of branding. The results obtained from the implementation of community service show an increase in the number of followers on Instagram accounts from schools under the Al-Irsyad College Foundation. In addition, the results of the training also increased the diversity of social media content from YPAS and also increased the number of uploaded content by doubling. The next recommendation for implementing community service is optimizing the use of social media as a branding suggestion for schools considering that what is being done in community service this time is improving the quality of the content.
- Publication
Jurnal Layanan Masyarakat, 2022, Vol 6, Issue 2, p395
- ISSN
2580-8680
- Publication type
Article
- DOI
10.20473/jlm.v6i2.2022.395-405