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- Title
THE ATTITUDE OF RESITA'S CUSTOMERS TOWARDS THE ROLE OF ADVERTISING IN THE COMMUNICATION BETWEEN THE ORGANISATION AND THE CLIENT.
- Authors
TĂNASE, Adrian; TĂNASE, Diana
- Abstract
Both from the social, the economic and financial point of view the success of a colectivity is conditioned by the way in which its management approaches and solves the problems connected to the initiation and development of the communication process. By the policy of communication and its concrete means, any organisation pursues the ample diffusion of information regarding the activity, the products and the services they offer. Therewith, it is also interested in receiving the information regarding the way the products and services are received on the market, the impact generated by them on the consumers. Even if, during the time, the importance of communication generally and the communication in marketing especially, have attracted the attention of specialists who have dedicated numerous pages to this subject, we consider that the vast problems of communication in marketing still deserves a special attention, a fortiori, it seems that now more than ever, the companies are in a permanent communication with the components of the environment among which they develop their activity. Having in view all these, the present paper proposes to identify the attitude of Resita's population towards the advertising role in the communication between the organisation and the client.
- Subjects
MARKETING; ADVERTISING; CONSUMERS; COMMUNICATION policy; CLIENTS
- Publication
Analele Universitatii 'Eftimie Murgu' Resita. Fascicola II. Studii Economice, 2015, p190
- ISSN
2344-6315
- Publication type
Article