Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleCuriosity under Bright Light: The Influence of Lighting Conditions on Innovative Product Adoption.AuthorsYu Zhang; Lan Xia; Jiangang DuAbstractThe article focuses on a study that explores influence of lighting conditions on innovative product adoption.SubjectsLIGHTING; COMMERCIAL productsPublicationAdvances in Consumer Research, 2016, Vol 44, p767ISSN0098-9258Publication typeArticle