Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleOf Time, Temperature, Taste, and Touch: Integrating Perspectives on Grounded Cognition.AuthorsLabroo, Aparna; Zhang, Charles Y. Z.AbstractThe article presents abstracts on grounded cognition of consumers which include the impact of thinking about time of consumer choice, the effects of color on donation behavior and the effects of physical cleansing on risk-taking behavior.SubjectsCONSUMER research; CONSUMER attitudes; CONSUMER preferences; RISK-taking behaviorPublicationAdvances in Consumer Research, 2011, Vol 39, p189ISSN0098-9258Publication typeAbstract