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- Title
ZIBA Design and the FedEx Project.
- Authors
Breslin, Maggie
- Abstract
The article uses an original exploratory case study on product design company ZIBA Design and a series of projects they did for FedEx as a starting point for thinking about how design works in practice when it moves from traditional areas of communication and industrial design into human interaction and organizational change. It aims to show how the case study in design may relate theory and practice, as well as illuminate research issues in the use of design to bring about organizational change.
- Subjects
CASE method (Teaching); CASE studies; ZIBA Design Inc.; INDUSTRIAL design services; FEDEX Corp.; ORGANIZATIONAL change
- Publication
Design Issues, 2008, Vol 24, Issue 1, p41
- ISSN
0747-9360
- Publication type
Article
- DOI
10.1162/desi.2008.24.1.41