We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Collaborative Relationships: Legal Limits and Antitrust Considerations.
- Authors
Gundlach, Gregory T.; Mohr, Jakki J.
- Abstract
Competitors are increasingly relying on collaborative relationships guided by intermediate forms of governance (i.e., strategic alliances, hybrids, networks) to find and maintain competitive advantages. In contrast, antitrust analysis has emphasized cartels and joint ventures as the primary modes of collaboration among competitors. This focus overlooks many intermediate forms of governance. This and other trends in antitrust have resulted in confusion over proper treatment of collaborative relationships. The authors examine these trends with the objective of developing an analytical framework that clarifies current law for horizontal collaboration. Implications for managerial practice, policy, and research are provided.
- Subjects
JOINT ventures; STRATEGIC alliances (Business); MONOPOLIES; ECONOMIC trends; MARKETING agreements; INDUSTRIAL concentration
- Publication
Journal of Public Policy & Marketing, 1992, Vol 11, Issue 2, p101
- ISSN
0743-9156
- Publication type
Article