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- Title
Contributions to the Marketing Discipline.
- Abstract
The article reports on contributions the periodical has made to the field of marketing in the U.S. The author focuses on the journal's contributions to four main areas, marketing science, marketing theory, marketing education, and professional applications. In the area of marketing education, the author comments on time the publishers of the journal spent informing the readership about innovations in game theory. The author also discusses issues that contained articles written by members of the American Marketing Association in regards to marketing research and statistical sampling techniques.
- Subjects
UNITED States; MARKETING science; MARKETING theory; MARKETING research; MARKETING personnel; MARKETING strategy; PERIODICAL circulation; BUSINESS education; MATHEMATICAL models of marketing; AMERICAN Marketing Association; STATISTICAL sampling; MATHEMATICAL statistics
- Publication
Journal of Marketing, 1976, Vol 40, Issue 3, p74
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224297604000317