Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleTHE EFFECTIVENESS OF PHARMACEUTICAL PROMOTION.AuthorsLongstreet, Victor M.; Dunn, S. WatsonAbstractThe article presents a review of the book "Effectiveness of Pharmaceutical Promotion," by Robert Ferber and Hugh G. Wales.SubjectsEFFECTIVENESS of Pharmaceutical Promotion, The (Book); FERBER, Robert; WALES, Hugh G.; MARKETING literature; NONFICTIONPublicationJournal of Marketing, 1959, Vol 23, Issue 4, p472ISSN0022-2429Publication typeBook ReviewDOI10.2307/1247429