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- Title
Integrating Cell Phones and Mobile Technologies Into Public Health Practice: A Social Marketing Perspective.
- Authors
Lefebvre, Craig
- Abstract
Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer's perspective—using the 4 Ps marketing mix as a guide.
- Subjects
SOCIAL marketing; PUBLIC health; CELL phones; INSTANT messaging; MICROBLOGS; ONLINE social networks; EMAIL; VOICE mail systems
- Publication
Health Promotion Practice, 2009, Vol 10, Issue 4, p490
- ISSN
1524-8399
- Publication type
Article
- DOI
10.1177/1524839909342849