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- Title
Factores que determinan la compra por impulso en ambientes virtuales: un estudio a través de las ecuaciones estructurales.
- Authors
Melo Mariano, Ari; Ciavolella Netzlaff, Rainer; Rocha Santos, Maíra; dos Anjos, Felipe Burle; Ávila Paldês, Roberto
- Abstract
The aim of this study is to present the factors and their degree of determination in impulse buying in virtual environments. With the increasing number of shopping on the Internet is important for companies to understand the factors that influence impulse buying in traditional environments, off-line, also influence the online virtual environments. This is a descriptive study with a quantitative approach. For the questionnaire were used models adapted scales Eroglu et al (2001), Beatty and Ferrell (1998) and Youn and Faber (2000), adapted from the work of Costa and Laran (2003). a validated questionnaire was applied (cc = 0.872) 268 people through social networks, with 234 questionnaires used in the study. The data were processed using intelligent partial least squares program (SPLS) and the results indicate the variables influence levels: environment, impulsivity movement and impulse buying.
- Subjects
VIRTUAL reality; ONLINE shopping; IMPULSIVE personality
- Publication
Universitas. Gestão e Tecnologia, 2016, Vol 6, Issue 1, p53
- ISSN
2179-8311
- Publication type
Article
- DOI
10.5102/un.gti.v6i1.4113