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- Title
DATA MANAGEMENT IN AUDIOVISUAL BUSINESS: NETFLIX AS A CASE STUDY.
- Authors
Fernández-Manzano, Eva-Patricia; Neira, Elena; Clares-Gavilán, Judith
- Abstract
Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision- making, regarding both the content of the database and suscribers to the database. In this article we describe and define big data and data management in a media company devoted to on-demand audiovisual content distribution: Netflix. This article suggests that big data is a prime strategy in media business and outlines the upcoming challenges that follow its global expansion.
- Subjects
NETFLIX Inc.; DATABASE management; AUDIOVISUAL materials; BIG data; ASSETS (Accounting); MASS media industry
- Publication
El Profesional de la Información, 2016, Vol 25, Issue 4, p568
- ISSN
1386-6710
- Publication type
Case Study
- DOI
10.3145/epi.2016.jul.06