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- Title
Internet Based Distribution Systems: A Framework for Adoption.
- Authors
Agrawal, Durgesh K.; Agrawal, Dev P.; Singh, Deepali
- Abstract
Due to rapid innovations in the field of information and communication technologies (especially the Internet), prominent and gradual changes are taking place in the business architecture in general and distribution channel structure in particular. The Internet has already given place to a process of disintermediation and reintermediation resulting in the transformation of distribution systems with various degrees of flexibility, complexity and requirement. The focus of this paper is to identify the extent of the transformations in the traditional channel structure due to the addition of digital value. The aim is to propose a strategic framework for adoption of various Internet based distribution systems on the basis of four broad dimensions, namely, product characteristics, consumer sensitivity towards purchase decision, role of intermediary, and distribution profile of the enterprise.
- Subjects
COMMUNICATION &; technology; INTERNET; BUSINESS logistics; MARKETING channels; BUSINESS communication
- Publication
Decision (0304-0941), 2006, Vol 33, Issue 1, p21
- ISSN
0304-0941
- Publication type
Article