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- Title
AN ANALISYS OF CONSUMERS' EXPENDITURES ON HIGH-TECH PRODUCTS.
- Authors
DOVLEAC, Lavinia
- Abstract
High – tech products are gradually adopted by consumers, who become to consider them indispensable. Their acquisition requires each time a pretty significant financial investment and a serious decision with a high perceived risk. In this paper we intend to analyse some financial issues related to high-tech products purchased by consumers from Bravos city in 2009, such as: the amount of money spent on high tech products, the financial sources used, the connections between expenditures and consumer’s characteristics.
- Subjects
BRASOV (Romania); ROMANIA; CONSUMPTION (Economics); HIGH technology industries; CONSUMER attitudes; MARKETING research
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2011, Vol 4, Issue 1, p93
- ISSN
2065-2194
- Publication type
Article