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- Title
OPPORTUNITIES AND THREATS IN FOREST FRUIT TRADE.
- Authors
MAN, ADRIANA; FUNAR, SABINA; CHIRLA, GABRIELA; CHICIUDEAN, D.; MAN, S. R.
- Abstract
The present paper aims to present the opportunities and threats in forest fruit trade based on the analysis of marketing environment and on a research conducted in Cluj Napoca. The results of the study could be used by investors in developing their businesses with forest fruits.
- Subjects
FRUIT industry; MARKETING of fruit; INVESTORS; FOREST products research; FOREST products industry; MARKETING research
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2012, Vol 14, Issue 2, p253
- ISSN
1453-1410
- Publication type
Article