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- Title
Understanding the Lack of Team Identification Research in Women's Sport.
- Authors
Delia, Elizabeth B.; Katz, Matthew; Armstrong, Cole G.
- Abstract
For decades, scholars have sought to understand individuals' identification with sport teams. As a result, we have great knowledge of how team identification influences a variety of attitudinal and behavioral outcomes as well as the impact of identifying with a team on an individual's sense of self. However, nearly all studies of team identification have dealt with men's sport rather than women's sport. The authors addressed this issue in the current study by using the Delphi technique to solicit expert opinion on the lack of team identification research in women's sport, including reasons for the lack of research, the extent to which context matters in studying team identification, and potential contributions to the team identification literature by examining the concept in women's sport settings. The authors conclude by discussing experts' opinions, the extent to which some views may underpin the lack of research, and implications for future studies of team identification.
- Subjects
WOMEN'S sports; SPORTS team management; CONSUMER behavior; SPORTS marketing; DELPHI method
- Publication
Sport Marketing Quarterly, 2021, Vol 30, Issue 1, p58
- ISSN
1061-6934
- Publication type
Article
- DOI
10.32731/smq.291.032021.05