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- Title
IMPACT OF JAPANESE PROFESSIONAL BASEBALL FANS' SATISFACTION ON SPORTS PARTICIPATION BEHAVIOR.
- Authors
CHUN-CHANG YEN; LI-HSING HO; YAO-SHUN HSUEH; WEI-SAN SU; CHIA-MING CHANG
- Abstract
We investigated the impact of professional baseball fans' satisfaction on sporting event participation behavior. The use of service experience as a moderator allows for the understanding of changes in the relationship between satisfaction and sporting event participation, thus providing a basis of reference for professional baseball management in the Asia region. In this study we distributed questionnaires to 417 Japanese professional baseball fans and used structural equation modeling to perform model analysis. The results of this study establish that experience with service content directly impacts fan satisfaction and sporting event participation. However, satisfaction did not exhibit a significant direct impact on sporting event participation behavior. Service experience was, therefore, a moderator.
- Subjects
BASEBALL fans; SPORTS participation; SATISFACTION; FANS (Persons); SPORTS events; BASEBALL; PSYCHOLOGY of sports spectators
- Publication
Social Behavior & Personality: an international journal, 2012, Vol 40, Issue 9, p1465
- ISSN
0301-2212
- Publication type
Article
- DOI
10.2224/sbp.2012.40.9.1465