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- Title
Influence of Demographic Factors on Music Listening Preferences in the Workplace.
- Authors
Kumar, Arti Arun; Akash, U.
- Abstract
Listening to music while working is not an evolution of present-day world. It has been practiced for decades. With easy availability of listening devices like MP3 players, digital file formats, and the internet, music listening at work is a growing phenomenon. With the increasing use of music in the work place, it is important to understand why individuals listen to music and how music supports them during their work. This study is focused on identifying the music listening preferences of employees in office environments and the influence of demographic factors on these preferences in India. Employees (48 males and 78 females) working in offices across different industries provided data on their music listening preferences. The demographic factors considered are industry / organization in which the employee works, gender, and age. Respondents rated their preference on a 5-point Likert scale for different music genres, functions of music, and activities done while listening to music. Gender and age are considered as influencing factors in preferences for music styles and functions that music serves. Male employees prefer listening to more music at work than female employees. Romantic, melodious, soft, and Bollywood music were the most preferred genres. Music helped in relaxing, improving mood, reducing boredom, and creating a happier environment. Both male and female respondents did not prefer listening to music while talking to others and talking to their colleague. Significant relationship existed between preferences for genres of music and functions of music.
- Subjects
INDIA; OFFICE environment; POPULAR music genres; MALE employees; LIKERT scale; WOMEN employees
- Publication
International Management Review, 2020, Vol 16, Issue 1, p98
- ISSN
1551-6849
- Publication type
Article