Found: 15
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New Directions in Research on Self-Referencing.
- Published in:
- 1997
- By:
- Publication type:
- Proceeding
The Influence of Affective Context on Advertising Effectiveness.
- Published in:
- 1994
- By:
- Publication type:
- Proceeding
METHODOLOGICAL ISSUES IN SIMULATED SHOPPING EXPERIMENTS.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 173
- By:
- Publication type:
- Article
Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments.
- Published in:
- Journal of Consumer Research, 1992, v. 19, n. 2, p. 240, doi. 10.1086/209299
- By:
- Publication type:
- Article
Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis.
- Published in:
- Journal of Consumer Research, 1992, v. 19, n. 1, p. 34, doi. 10.1086/209284
- By:
- Publication type:
- Article
The Role of Mood in Advertising Effectiveness.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 203, doi. 10.1086/208550
- By:
- Publication type:
- Article
Situational Ethnicity and Consumer Behavior.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 361, doi. 10.1086/209222
- By:
- Publication type:
- Article
Are All the Effects of Ad-Induced Feelings Mediated by A<sub> Ad</sub>.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 3, p. 368, doi. 10.1086/209173
- By:
- Publication type:
- Article
Warmth in Advertising: Measurement, Impact, and Sequence Effects.
- Published in:
- Journal of Consumer Research, 1986, v. 12, n. 4, p. 365, doi. 10.1086/208524
- By:
- Publication type:
- Article
Evaluation Strategies of American and Thai Consumers.
- Published in:
- Psychology & Marketing, 1994, v. 11, n. 2, p. 145, doi. 10.1002/mar.4220110205
- By:
- Publication type:
- Article
Continuous Measurement of Self-Report of Emotional Response.
- Published in:
- Psychology & Marketing, 1993, v. 10, n. 3, p. 199, doi. 10.1002/mar.4220100304
- By:
- Publication type:
- Article
Implementing the Concept of Transformational Advertising.
- Published in:
- Psychology & Marketing, 1992, v. 9, n. 3, p. 237, doi. 10.1002/mar.4220090306
- By:
- Publication type:
- Article
Identifying Feelings Elicited by Advertising.
- Published in:
- Psychology & Marketing, 1988, v. 5, n. 1, p. 1, doi. 10.1002/mar.4220050102
- By:
- Publication type:
- Article
A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 57, doi. 10.2307/3151946
- By:
- Publication type:
- Article
Encoding and Retrieval of Ad Affect in Memory.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 232, doi. 10.2307/3172812
- By:
- Publication type:
- Article