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- Title
Metanarration's Role in Restructuring Perceptions of Crisis: NHTSA's Failure in the Ford-Firestone Crisis.
- Authors
Venette, Steven J.; Sellnow, Timothy L.; Lang, Patricia A.
- Abstract
This study explores the process by which organizations involved in crisis seek to manage and influence the public narratives surrounding the event. Specifically, organizational messages are divided into the stages of primary narrative and secondary narrative as the organizations seek to reconstruct the crisis event for their stakeholders. The National Highway Traffic Safety Administration's (NHTSA) multiple responses to accusations that it failed to properly respond to the Ford/Firestone case are analyzed, as an illustration of the metanarration model. We demonstrate, the function of metanarration by showing that NHTSA effectively reconstructed the narrative associated, with its failure by creating an exigency for enhancing, rather than punishing, the organization.
- Subjects
UNITED States; CRISIS management; UNITED States. National Highway Traffic Safety Administration; CRISIS communication; ASSOCIATIONS, institutions, etc.; PUBLIC relations; FIRESTONE Tire &; Rubber Co.; BUSINESS communication; GOVERNMENT agencies; CRISIS management in government; ACTIONS &; defenses (Law)
- Publication
Journal of Business Communication, 2003, Vol 40, Issue 3, p219
- ISSN
0021-9436
- Publication type
Article
- DOI
10.1177/002194360304000303