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- Title
The role of new media in reinvention of traditions.
- Authors
CĂLIN, Oana Maria
- Abstract
Passing on traditions from one generation to another has been shaped by the modern world in which we live in. From rural communities to city ones, from offine to online, changes have been influencing how members of communities are interacting and receving the knowledge about cultural traditions. Faced with these, traditions had to be reinvented in order to survive and be maintained part of the national identity. Based on Hobsbawn's theory of invented tradition, Beckstein is creating the "living tradition" model, that introduces the criteria of qualitative equivalence between what is handled over from one generation to another. From 2014 an online community started that now has nearly 30.000 persons and they are declaring to promote the authentic ancestral way of sewing Romanian blouses in different regions of Romania. To which extend this online manifestation can be framed in the „living tradition" model and can we state that this is an reinvented tradition based on actual context? These are the questions that we followed in our research. The method used was qualitative content analysis for over 1100 comments from march 2014, the first week of existence of the Facebook group, from which various themes of discussion emerged: economic, tradition technicalities, authenticity, community building, emotions, heritage. We will illustrate how the messages related to ancestral heritage are used in the context of social media in order to express the knowledege and abilities that were inherited from ancestors (parents, grandparents, people from the community), the "usable past" as was defined by Tuleja in his work (Tuleja, 1997), and also in order to pass on the tradition further to the new generations through stories from personal history, family one or from community. And in the end, we will conclude how all these online messages are creating the new way of passing over the sewing tradition to other generations, in an approach adapted to the modern context by using virtual comunities.
- Publication
Romanian Journal of Journalism & Communication / Revista Română de Jurnalism şi Comunicare- RRJC, 2019, Vol 14, Issue 2, p43
- ISSN
1842-256X
- Publication type
Article