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- Title
The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue.
- Authors
Wauters, Birgit; Brengman, Malaika; Janssens, Wim
- Abstract
The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.
- Subjects
APPEAL to fear (Logical fallacy); PREVENTION of obesity; CONSUMER behavior; META-analysis; CONSUMER research
- Publication
Advances in Consumer Research, 2011, Vol 39, p354
- ISSN
0098-9258
- Publication type
Article