We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
RITUAL COSTUMES AND STATUS TRANSITION: THE FEMALE BUSINESS SUIT AS TOTEMIC EMBLEM.
- Authors
Solomon, Michael R.; Anand, Punam
- Abstract
Modern ritual merits closer attention by consumer researchers. The widespread use of products as ritual artifacts is particularly noteworthy. The female business suit is conceptualized as an artifact which is integral to a modern rite de passage. "Magical qualities ascribed to the suit by novitiates are discussed, and ramifications for positioning strategies are considered.
- Subjects
COSTUME; SUITS (Clothing); BUSINESSWOMEN; CONSUMER research; CONSUMER goods; RITES &; ceremonies; CONSUMER behavior
- Publication
Advances in Consumer Research, 1985, Vol 12, Issue 1, p315
- ISSN
0098-9258
- Publication type
Article