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- Title
ON-LAJN PROMOTIVNE TEHNIKE KAO FAKTOR UNAPREĐENJA PROMOTIVNIH MOGUĆNOSTI VEB SAJTOVA.
- Authors
Stankov∗, Uglješa; Ćurčić, Nevena; Dragićević, Vanja
- Abstract
The number of websites on the Internet has grown enormously, with the simultaneous emergence of new on-line techniques. Within this context, Internet marketing generally involves the use of websites in combination with on-line promotional techniques. Currently, the most common on-line promotional techniques are: search marketing, Internet advertising, public relations on the Internet, viral marketing, affiliate marketing, e-mail marketing, blog marketing and newsgroups marketing. Knowing the characteristics and specific on-line promotional techniques imposed as an imperative for the makers of Internet marketing plans.
- Subjects
INTERNET marketing; INTERNET advertising; WEBSITES; MARKETING planning; EMAIL
- Publication
Economic Themes, 2010, Vol 48, Issue 3, p421
- ISSN
0353-8648
- Publication type
Article