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- Title
Consumer Information (A Case History).
- Authors
Donnelly, Alan F.
- Abstract
The article focuses on the relevance of consumer information in light of initiatives undertaken by the firm Corning Glass Woks' Consumer Products Division. The on-going programs of providing consumer information and developing rapport with consumer spokespersons is regarded as an important element in maintaining consumer confidence in both the company and its products. As the Consumer Information Department of the firm moves into the new decade, it will take its program cues from public, the consumers and the media and will provide offerings to suit the demands. In more difficult economic climates, greater emphasis on product demonstrations that help sell wares are to be expected, but not at the sacrifice of the reputation and valued consumer franchise that Corning consumer products have developed over the years. Obviously, consumers are going to have an even greater need for educational assistance from business. As each individual's time becomes more valuable, shopping and search activities are curtailed. This coupled with increasing technical complexity and multi-component nature of many products make it increasingly difficult for consumers to assess product variables such as quality, price, and features and benefits.
- Subjects
CONSUMERS; CORNING Inc.; CUSTOMER services; INFORMATION services; CONSUMER preferences; PRODUCT demonstrations; CONSUMER protection; COMMERCIAL products
- Publication
Public Relations Quarterly, 1980, Vol 25, Issue 3, p13
- ISSN
0033-3700
- Publication type
Article