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- Title
Franquicias: de modelo exitoso de negocios a alternativa viable para el emprendimiento en la actualidad.
- Authors
Medina Guerrero, Wilson Eduardo; Anido Rivas, José Daniel; Pinda Guanolema, Bayron Ramiro
- Abstract
in the Middle Ages, franchises have the distribution of goods and services in most industrial sectors and transformed the retail landscape, expanding rapidly at the international level. They currently represent more than 3 million of outlets, which employ about 21 million workers, integrated in about 40,000 franchise systems. They turned into an alternative for individuals to start their own businesses, with lower risks, less expensive and with greater opportunities to access financing. This presentation aimed to examine the origins, distinctive features.
- Subjects
NEW business enterprises; RETAIL franchises; BUSINESS models; FINANCE
- Publication
Dilemas Contemporáneos: Educación, Política y Valores, 2019, Vol 7, p1
- ISSN
2007-7890
- Publication type
Article