Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleIMPACT OF EXTERNAL AND INTERNAL STIMULI ON ONLINE IMPULSIVE BUYING BEHAVIOR: MEDIATING ROLE OF HEDONIC AND UTILITARIAN SHOPPING VALUE.AuthorsYanhua Gao; Ahmad, Albattat; Azman, NorhidayahPublicationInternational Journal of Professional Business Review (JPBReview), 2023, Vol 8, Issue 9, p1ISSN2525-3654Publication typeArticleDOI10.26668/businessreview/2023.v8i9.3459