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- Title
Local Use of Survey Data: Impact of Research Findings on Farmer's Markets.
- Authors
Sommer, Robert; Nelson, Sandra A.
- Abstract
This article presents a study that is a follow-up on an earlier public service research program undertaken in collaboration with a state department of agriculture. Following the action research model of researcher Kurt Lewin, the earlier study had dual objectives of contributing to theory and application. More specifically, it was intended to yield practical information that would help in the establishment of farmers' markets throughout California. Farmers' markets are a means by which small growers sell their fruits and vegetables directly to the public, thus avoiding various middle levels in the marketing system. This benefits small growers in opening up new markets at which they can obtain higher prices than on the commercial wholesale market and benefits consumers by providing fresh fruits and vegetables at low prices. From a theoretical standpoint, the research focused upon social behavior in the marketplace and was linked to the theories of several urbanologists who have written about the need for small local institutions emphasizing direct face-to-face contact as a means of strengthening community bonds.
- Subjects
CALIFORNIA; FARMERS' markets; AGRICULTURAL marketing; COMMUNITY relations; SURVEYS; COMMERCIAL markets
- Publication
Human Relations, 1985, Vol 38, Issue 3, p233
- ISSN
0018-7267
- Publication type
Article
- DOI
10.1177/001872678503800303