We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Advertising Prescription Drugs to the Public: Headache or Relief?
- Authors
Sheffet, Mary Jane; Kopp, Steven W.
- Abstract
Examines the advertising of prescription drugs using the direct-to-consumer method. Information on the federal regulations of drugs through the Federal Trade Commission and the Food and Drug Administration; Why the manufacturers use this type of advertising; Concerns of doctors.
- Subjects
UNITED States; MEDICAL advertising; UNITED States. Food &; Drug Administration
- Publication
Journal of Public Policy & Marketing, 1990, Vol 9, Issue 1, p42
- ISSN
0743-9156
- Publication type
Article