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- Title
The Reporting of Public Opinion Polls During Presidential Years, 1968-1984.
- Authors
Salwen, Michael B.
- Abstract
Examines the reporting of public opinion polls during presidential election years from 1968 to 1984. Improvement in the reporting of public opinion polls; Factors examined in assessing a candidate's chances of winning an election; Citation of percentage of stories reporting needed methodological information in public opinion polls.
- Subjects
UNITED States; PUBLIC opinion polls; PRESIDENTIAL elections; UNITED States presidential election, 1968; UNITED States presidential election, 1972; UNITED States presidential election, 1976; UNITED States presidential election, 1980; UNITED States presidential election, 1984
- Publication
Journalism Quarterly, 1985, Vol 62, Issue 2, p272
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769908506200207