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- Title
A Boundary Theory Investigation of the Product Manager's Role.
- Authors
Lysonski, Steven
- Abstract
Boundary spanning theory and role theory are used to examine the product manager's role in consumer industries. A research model depicting associations between environmental uncertainty, boundary spanning, role conflict and ambiguity, job satisfaction, tension and performance, and moderating variables is developed and tested with bivariate correlations, path analysis, and ANOVA. Implications of the results are given.
- Subjects
MARKETING theory; JOB satisfaction research; PRODUCT management research; PSYCHOLOGY of executives; JOB stress; BUSINESS communication; MARKETING management; INDUSTRIAL organization research; PERSONNEL management &; psychology; ROLE conflict
- Publication
Journal of Marketing, 1985, Vol 49, Issue 1, p26
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298504900103