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- Title
4.0 MARKETING MIX.
- Authors
Laric, Michael V.; Gross, Walter; Spencer, Ulrich M.; King, Robert L.; Michman, Ronald D.; Barry, Thomas E.; Leonard, Myron; Jolson, Marvin A.; Schlissel, Martin R.; Culley, James D.
- Abstract
The article contains a section of abstracts regarding Marketing Mix from various publications. Some of the articles include "Sources and Types of Intrachannel Conflict," by Michael Etgar from the publication, the "Journal of Retailing;" "Research and Other Data in the Monitoring of Product Quality," by R.P. Smith from the publication, "Journal of the Market Research Society;" and "Marketers Turn to 'Countersegmentation'," by Alan J. Resnik, Peter B. B. Turney, and J. Barry Mason from the publication, "Harvard Business Review."
- Subjects
MARKETING mix; ETGAR, Michael; TURNEY, Peter B. B.; MASON, J. Barry; PRODUCT quality; CONFLICT management; JOURNAL of Retailing (Periodical); MANUFACTURING industries; SMITH, R. P.; JOURNAL of the Market Research Society (Periodical); HARVARD Business Review
- Publication
Journal of Marketing, 1980, Vol 44, Issue 2, p106
- ISSN
0022-2429
- Publication type
Abstract