We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
1. ADVERTISING.
- Authors
Brown, W. F.; Bartels, R.; Lorie, J. H.
- Abstract
The article presents abstracts of marketing articles related to advertising. They include "Using Split-Run Copy Testing in Industrial Advertising," by Walter L. Benz, "What Do Readership Studies Really Prove?" by H.P. Longstaff and G.P. Laybourn, and "Display: Extra Attention Means Extra Sales," by Jean Erwin.
- Subjects
MARKETING; ADVERTISING; INDUSTRIAL marketing; READERSHIP surveys; PRINT advertising; MARKETING research; DISPLAY of merchandise
- Publication
Journal of Marketing, 1950, Vol 14, Issue 5, p740
- ISSN
0022-2429
- Publication type
Abstract