We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Spanish-Language Radio Advertisements and Latino Voter Turnout in the 2006 Congressional Elections: Field Experimental Evidence.
- Authors
Panagopoulos, Costas; Green, Donald P.
- Abstract
Because Hispanic voters are seldom targeted for campaign communication and because they listen to radio at higher rates than non-Hispanics, Spanish-language radio represents an attractive venue for testing whether nonpartisan mass media messages can mobilize voters. We conducted a large-scale, national field experiment testing the impact of nonpartisan Spanish-language radio advertisements on Latino voter turnout in the 2006 congressional elections. The experiment, encompassing 206 congressional districts, indicates that nonpartisan radio ads represent an effective and cost-efficient means of raising Latino turnout in federal elections.
- Subjects
UNITED States; RADIO advertising; SPANISH language; VOTER turnout; HISPANIC Americans; UNITED States elections; FIELD research
- Publication
Political Research Quarterly, 2011, Vol 64, Issue 3, p588
- ISSN
1065-9129
- Publication type
Article
- DOI
10.1177/1065912910367494