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- Title
The Kabbalah Centre and Spirituality of the Self.
- Authors
BAUER, NICOLE
- Abstract
The Kabbalah Centre is an international organization founded in the 1960s by Philip Berg in the USA. Initially founded as a group for the study of Orthodox Judaism, through marketing strategies and de-traditionalisation, Kabbalah has been transformed, universalized, and presented as a series of "spiritual tools" for self-improvement by Berg and his successors. Through the Centre, religious seekers can adapt Kabbalistic elements to their personal spiritual journey, consume Kabbalistic products like Kabbalistic candles and incense or the Red String bracelets (The Kabbalah Centre, "The Kabbalah Online Store") and participate in Kabbalistic events, workshops, and seminars online ("Kabbalah University"). This article explores the ways in which the Centre aims to provide its members with a fully-equipped world of religious experiences, offering a form of consumable religion tailored to the selffocused lifestyle of the postmodern seeker.
- Subjects
CABALA; RELIGIOUS experience; SELF; INTERNATIONAL organization; INTERNET stores
- Publication
International Journal for the Study of New Religions, 2019, Vol 10, Issue 1, p49
- ISSN
2041-9511
- Publication type
Article
- DOI
10.1558/ijsnr.38593