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- Title
Student-led Consulting Projects Succeed as Experiential Learning Tool for MBA Marketing Strategy.
- Authors
Hart, Laura Kozloski; Mrad, Selima Ben
- Abstract
In this article, information from an MBA-level marketing strategy course taught with and without a major experiential learning assignment is analyzed. Empirical analysis of data about learning outcomes, student satisfaction, and student self-efficacy are compared. The study reveals that students engaged in these projects perceived them as valuable learning exercises that: (1) supported their mastery of class materials and their ability to apply theoretical concepts to practical situations; (2) enhanced their satisfaction with the course and instructor, and (3) increased their self-confidence with regard to their own business capabilities.
- Subjects
MASTER of business administration degree; HIGHER education; INDUSTRIAL management education; EXPERIENTIAL learning; ACTIVE learning; ACTIVITY programs in education
- Publication
Business Education Innovation Journal, 2013, Vol 5, Issue 2, p75
- ISSN
1945-0915
- Publication type
Article