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- Title
FACTORS OF THE THEORY OF PLANNED BEHAVIOUR IN THE CASE OF CLUJ COUNTY AS TOURIST DESTINATION - PRE-TESTING PHASE.
- Authors
TUGUI, OLIMPIA; FUNAR, SABINA; COFARI, ADRIANA; CHIRLA, GABRIELA
- Abstract
We present the results of the determination of the factors of the Theory of Planned Behaviour in the case of Cluj County as a tourist destination. Along with the classical factors, as an element of originality, the Past Experience was found relevant. This factor was measured not only with the destination itself, but also with the destinations above in the hierarchy of destinations: Transylvania, Romania and Eeastern Europe. The intention to return to visit the destination was found relevant for a perioud of 3-5 days. The results are usefull for the decision making factors in tourism for Cluj County.
- Subjects
CLUJ (Romania : Judet); ROMANIA; BEHAVIOR; TOURIST attractions; VACATIONS; TOURISM
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2011, Vol 13, Issue 4, p305
- ISSN
1453-1410
- Publication type
Article