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- Title
Would you rule out going green? The effect of inclusion versus exclusion mindset on pro-environmental willingness.
- Authors
McDonald, Rachel I.; Newell, Ben R.; Denson, Thomas F.
- Abstract
Two experiments demonstrate that participants' willingness to endorse adopting pro-environmental behaviors is influenced substantially by a decision-framing effect: the inclusion-exclusion discrepancy. Participants were presented with a list of 26 pro-environmental behaviors (e.g., take a shorter shower, buy local produce). In both experiments, participants asked to cross out the behaviors they would not be willing to engage in (exclusion mindset) generated 30% larger consideration sets than those asked to circle behaviors that they would be willing to do (inclusion mindset). Experiment 2 identified qualities of the behaviors that accounted for the differences in the size of consideration sets, namely effort and opportunity. The results suggest the counter-intuitive notion that encouraging people to think about what they would not do for the environment might lead them to do more. Copyright © 2014 John Wiley & Sons, Ltd.
- Subjects
ECOLOGY; GREENHOUSE effect; ATTITUDE (Psychology); CLIMATOLOGY; CONFIDENCE intervals; DECISION making; PRACTICAL politics; PUBLIC opinion; DATA analysis software; DESCRIPTIVE statistics; ODDS ratio; PSYCHOLOGY
- Publication
European Journal of Social Psychology, 2014, Vol 44, Issue 5, p507
- ISSN
0046-2772
- Publication type
Article
- DOI
10.1002/ejsp.2040