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- Title
INFORMATION USEFULNESS VERSUS EASE OF USE: WHICH MAKES A DESTINATION WEBSITE MORE PERSUASIVE?
- Authors
Xie, Hui (Jimmy); Kerstetter, Deborah; Mattila, Anna S.; Buzinde, Christine; Morais, Duarte B.
- Abstract
It is important that destination marketing organizations (DMOs) understand how website design influences consumers' interest in visiting a destination. Grounded in psychological theories of emotions, this study proposes a model to predict interest in visiting the destination. Results of structural equation modeling indicate that perceived information usefulness and perceived ease of use have a positive effect on perceived enjoyment, which in turn has a positive impact on interest in visiting the destination. In addition, perceived ease of use has a much stronger effect on interest in visiting than perceived information usefulness. Implications for marketing practice and future research are discussed.
- Subjects
PLACE marketing; TOURISM marketing; TOURISTS; WEB development; EMOTIONS
- Publication
Tourism Analysis, 2012, Vol 17, Issue 1, p15
- ISSN
1083-5423
- Publication type
Article
- DOI
10.3727/108354212X13330406123972