Found: 38
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Consumer acceptance of the mobile Internet.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 917, doi. 10.1007/s11002-012-9206-1
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- Article
Consumers’ Responses to Human-like vs. Cartoon-Like Designed Virtual Models: The Role of Psychological Distance and Message Focus.
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- Advances in Consumer Research, 2022, v. 50, p. 353
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- Article
Effects of Personalization and Ad Algorithm Disclosure on Perceived Creepiness.
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- Advances in Consumer Research, 2022, v. 50, p. 208
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- Article
The Impact of Shopping Environment and Type of Data on Consumers’ Willingness to Disclose Sensitive Data.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 395
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- Article
Life-changing Events Foster Favorable Responses to New Products.
- Published in:
- 2014
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- Publication type:
- Abstract
Healthful Food Decision-Making at the Point of Purchase: An Update on Nutrition Labeling.
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- 2013
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- Abstract
The Traffic Light Colors Red and Green in the Context of Healthy Food Decision-Making.
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- 2012
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- Abstract
CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships.
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- 2011
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- Abstract
Revealing an Advertising Myth: How Supportive is Editorial Support?
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- 2011
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- Abstract
The Influence of Front-of-Pack Nutrition Labels on Consumers’ Food Choices at the Point of Purchase and the Point of Consumption.
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- 2011
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- Abstract
The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 868
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- Publication type:
- Article
Pretty Woman or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped by Fairy Tale Archetypes--Results from Two Experimental Studies.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 163
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- Publication type:
- Article
Arousal as a Driving Force for Decision-Making--Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale.
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- Advances in Consumer Research, 2005, v. 32, n. 1, p. 429
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- Article
'Minding the Mall': Do We Remember What We See?
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- Advances in Consumer Research, 2003, v. 30, n. 1, p. 56
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- Article
The Role of Customers' Arousal for Retail Stores--Results from An Experimental Pilot Study Using Electrodermal Activity as Indicator.
- Published in:
- Advances in Consumer Research, 2001, v. 28, n. 1, p. 412
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- Article
Selbstscanning -- Instrument im Einzelhandel?
- Published in:
- Marketing Review St. Gallen, 2019, n. 4, p. 36
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- Publication type:
- Article
'Der Kunde ist König' - Subjektiv empfundene Kundendominanz als Erfolgsfaktor.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 3, p. 32, doi. 10.1007/s11621-010-0044-3
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- Publication type:
- Article
Behavioural effects of directive cues on front-of-package nutrition information: the combination matters!
- Published in:
- Public Health Nutrition, 2014, v. 17, n. 9, p. 2115, doi. 10.1017/S136898001300219X
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- Article
Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling.
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- Journal of Public Policy & Marketing, 2014, v. 33, n. 1, p. 65, doi. 10.1509/jppm.12.091
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- Publication type:
- Article
"You'll Never Walk Alone"-How Loyal Are Soccer Fans to Their Clubs When They Are Struggling Against Relegation?
- Published in:
- Journal of Sport Management, 2010, v. 24, n. 6, p. 649, doi. 10.1123/jsm.24.6.649
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- Article
Design of Cues on Supply Chain Encryption through Blockchain Technology and Animal Welfare Compliance on Meat Product Packaging.
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- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 3, p. 38, doi. 10.15358/0344-1369-2023-3-38
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- Publication type:
- Article
Understanding the Influence of Chatbot Human-Likeness on User Satisfaction in Erroneous Customer-Chatbot Interactions.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2024, v. 46, n. 2, p. 20, doi. 10.15358/0344-1369-2024-2-20
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- Publication type:
- Article
(Hedonic) Shopping Will Find a Way: The COVID-19 Pandemic and its Impact on Consumer Behavior.
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- Marketing ZFP - Journal of Research & Management, 2021, v. 43, n. 1/2, p. 95, doi. 10.15358/0344-1369-2021-1-2-95
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- Publication type:
- Article
Do Sustainability Labels Reinforce Health Claims And Vice Versa?
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- Marketing ZFP - Journal of Research & Management, 2020, v. 42, n. 2, p. 3, doi. 10.15358/0344-1369-2020-2-3
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- Publication type:
- Article
Avoiding Pitfalls in Experimental Research in Marketing.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2018, v. 40, n. 2, p. 58, doi. 10.15358/0344-1369-2018-2-58
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- Publication type:
- Article
Werbeunterbrechungen im angsterregenden Medienkontext.
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- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 4, p. 221, doi. 10.15358/0344-1369_2014_4_221
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- Publication type:
- Article
Space Utilisation and Retail Store Image: How the Arrangement of Organic Foods Impacts on the Overall Image of Retail Stores.
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- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 2, p. 69, doi. 10.15358/0344-1369_2014_2_69
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- Publication type:
- Article
Die Ansprache von Materialismus in der Werbung für Finanzdienstleistungsunternehmen.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 3
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2010, p. 1
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- Publication type:
- Article
Ausblick und Rückblick.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2011, p. 1
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2010, p. 1
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2010, p. 1
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- Publication type:
- Article
Editorial „Die ich rief, die Geister...".
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- Marketing ZFP - Journal of Research & Management, 2010, p. 1
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2009, p. 1
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- Publication type:
- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2009, p. 1
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- Publication type:
- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2009, p. 1
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- Publication type:
- Article
Wenn doppelt (nicht) besser hält: Kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?
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- Marketing ZFP - Journal of Research & Management, 2007, p. 1
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- Publication type:
- Article
Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims.
- Published in:
- Nutrients, 2019, v. 11, n. 3, p. 539, doi. 10.3390/nu11030539
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- Publication type:
- Article