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- Title
Daily Consumption in Risk Society: The Case of Genetically Modified Food.
- Authors
Ekström, Karin M.; Askegaard, Søren
- Abstract
Drawing on Beck's (1992) theory of the 'risk society', this paper discusses consumer feelings and attitudes shaped by the debate and considerable public skepticism and resistance towards genetically modified products. In our study, Danish and Swedish consumers have been interviewed in order to find out how they relate to genetically modified food. Focus groups were conducted with ordinary eaters, environmentalists, and vegetarians in both countries. Our analysis is structured by Warde's (1997) antinomies of taste in food trends; novelty versus tradition, health versus indulgence, economy versus extravagance, and convenience versus care. Various themes emerging from the data are evoked, and it is concluded that the case of GMO is an excellent example of some of the trait aspects of living in a risk society.
- Subjects
DENMARK; SWEDEN; GENETICALLY modified foods; CONSUMER behavior; RISK management in business; FOOD; CONSUMER attitudes; FOCUS groups; COMMERCE
- Publication
Advances in Consumer Research, 2000, Vol 27, Issue 1, p237
- ISSN
0098-9258
- Publication type
Article