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- Title
Nivel de implementación de la calidad en los balnearios españoles.
- Authors
García, José Álvarez; de la Cruz Del Río^Rama, María; Fraiz Brea, José António; Alonso, Mercedes Vila
- Abstract
This article presents the results of an empirical study conducted in 29 of the 33 Health Resorts spanish certified with the mark "Q for Tourist Quality" in 2010. The aim is to determine the level of implementation of critical factors of quality in the spas in the face to determine a subsequent series of strengths and areas for improvement of Total Quality Management. The methodology of work is a descriptive analysis that allows us to analyze the level of implementation of the critical factors and the application of exploratory factor analysis to validate the scale. The results indicate the critical factors discussed in Spanish health resorts deployment have a degree greater than 77%.
- Subjects
SPAIN; HEALTH resorts; EMPIRICAL research; TOURISM; TOTAL quality management; EXPLORATORY factor analysis
- Publication
Pasos: Revista de Turismo y Patrimonio Cultural, 2014, Vol 12, Issue 2, p259
- ISSN
2529-959X
- Publication type
Article
- DOI
10.25145/j.pasos.2014.12.019