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- Title
USING CLUSTER ANALYSIS FOR THE STUDY OF GENERATION Y BEHAVIOR AT THE UNIVERSITY OF PARDUBICE.
- Authors
Jonášová, Hana; Michálek, Karel; Panuš, Jan
- Abstract
For Generation Y are social networks an essential element of communication and entertainment. The authors of this article conducted research in the Faculty of Economics and Administration at the University of Pardubice on how students (generation Y) use social networks. For the evaluation of research were used cluster analysis and decision trees.
- Subjects
PARDUBICE (Czech Republic); CZECH Republic; MILLENNIALS; ONLINE social networks; UNIVERSITY faculty; CLUSTER analysis (Statistics); DECISION trees
- Publication
Scientific Papers of the University of Pardubice. Series D, Faculty of Economics & Administration, 2012, Vol 18, Issue 24, p90
- ISSN
1211-555X
- Publication type
Article