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- Title
Methods of Presentation Used In Clio-Winning Television Commercials.
- Authors
Reid, Leonard N.; Lane, W. Ronald; Wenthe, Leila S.; Smith, Otto W.
- Abstract
Presents a study on the methods used in television commercials in the U.S. Purpose of the study; Citation of general structural categories commercial presentation; Affirmation that the message structure of highly creative television commercials differ from television commercials from the general population of television advertising.
- Subjects
UNITED States; TELEVISION advertising; BROADCAST advertising; TELEVISION broadcasting; ADVERTISING
- Publication
Journalism Quarterly, 1985, Vol 62, Issue 3, p553
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769908506200314