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- Title
A Framework for Understanding Social Criticism of Advertising.
- Authors
Howard, John A.; Tinkham, Spencer F.
- Abstract
The article presents a guide for marketing researchers looking to assess the validity and meaning of social criticism of advertising. The author writes partly in response to assertions made by David Ogilvy in his book, "Confessions of an Advertising Man." Ogilvy warns advertisers that academics or "thought leaders" who openly criticize the effects of advertising may have an influence on public policy surrounding advertising. The author presents a systematic way of classifying and analyzing criticism against advertising methods, activities and influences.
- Subjects
CRITICISM -- Social aspects; ADVERTISING; MARKETING; ADVERTISING agencies; PUBLIC opinion; OGILVY, David, 1911-1999; CONFESSIONS of an Advertising Man (Book); MARKETING research; ADVERTISING laws; POLITICAL planning
- Publication
Journal of Marketing, 1971, Vol 35, Issue 4, p2
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250450