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- Title
What Kind of Corporate Objectives?
- Authors
Boyd Jr., Harper W.; Levy, Sidney J.
- Abstract
The article presents information about different kinds of corporate objectives, focusing on overriding or "broader" corporate objectives as opposed to sub-objectives used to accomplish a larger objective. Conflicting or mismanaged corporate objectives can lead to the suboptimization of company resources and the author advocates the presence of a governing objective to increase the efficiency of corporate problem-solving. Categories of objectives discussed include the utilization of resources, production concerns, and personnel management.
- Subjects
BUSINESS planning; STRATEGIC planning; GOAL (Psychology); PRODUCT lines; COST control; INVESTMENTS; UNCERTAINTY; CAPITAL investments; OPERATIONS research; RESOURCE management; RESOURCE allocation; PRODUCTION management (Manufacturing)
- Publication
Journal of Marketing, 1966, Vol 30, Issue 4, p53
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224296603000412