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- Title
5. Consumer Analysis.
- Authors
Penn Jr., William S.; Wolf, Alois F.; Fox, Harold W.; Regan, William J.; Codner, Bernard; Fisk, George; Morgan, L. Robert
- Abstract
The article presents abstracts of marketing literature related to consumer analysis. They include "Liquid Petroleum Used by Farmers in 1959: A Preliminary Report," by Paul E. Stricker, "Leisure Time Activities of Sociologists, Attorneys, Physicists, and People at Large from Greater Cleveland," by Millard L. Jordan, and "Size Distribution of Income in 1962," by Jeannette M. Fitzwilliams.
- Subjects
CONSUMER behavior; CONSUMER research; PETROLEUM; OIL consumption; CONSUMER preferences; INCOME inequality; SHOPPING; MARKETING research
- Publication
Journal of Marketing, 1963, Vol 27, Issue 4, p93
- ISSN
0022-2429
- Publication type
Abstract